travel vouchers

A drinks wholesaler looks for a new way to improve its performance in the licensed trade market. The wholesaler decides to run a promotional campaign to encourage landlords to purchase its range of wine, beer and spirits in preference to other suppliers.
The scheme awards points linked to the amount of stock that is bought. Landlords receive quarterly brochures with statements explaining their points total. They can redeem points for Thomas Cook Travel Vouchers whenever they wish. Some save up for a one-off luxury holiday, while others redeem them more often for a number of short breaks.

The beauty of the scheme is that the landlords have the flexibility to choose something they truly want, regardless of their holiday preferences. Anything from a golfing weekend in the UK to a sailing trip in the Mediterranean is possible, guaranteeing that the promotion will appeal to everyone.