travel clubs

As part of a drive to improve customer retention rates, a major financial services company wants to build its offering by creating new customer benefits for its credit card holders. The company decides to give its customers free membership of a travel club.
All the company has to do is promote the club to customers through its existing communication channels. Thomas Cook select deals to appeal to the customer base and provide copy and images that support the offering. The frequency of communications such as statement inserts and customer magazines raises the profile of the discounts available through the travel club.
The credit card issuer's customers welcome the convenience and savings that come from being a member of the travel club. In fact, it's a logical partnership as many customers are already using their credit cards as a convenient way to pay for their travel and to make purchases whilst on holiday.