fixed-fee promotions

A golf ball manufacturer wants to run a promotion to give its product 'stand out' in a crowded market. The aim is to launch a promotion with exciting holiday prizes for ten main winners and valuable 'instant win' travel savings for every purchaser. This will create the broadest possible appeal by offering something to every customer. A fixed-fee promotion is chosen as the perfect solution.
Customers who purchase a box of a dozen golf balls are given the chance to win a dream golfing holiday to La Manga, Spain. Ten lucky winners will find a foil-wrapped golf ball inside the box. The wrapper includes 'how to claim your prize' instructions that direct them straight to the Thomas Cook Prizes Team.
Those customers who are not lucky enough to win one of the golfing holidays are given the chance to save money off their next holiday. Each box is worth £150 off a holiday booked with Thomas Cook. Details of how to claim are printed on the box lid, together with full terms and conditions.